Professional Diploma in
Digital Media Creative Enterprise.
This unit introduces you to the requisite enterprise skills that
are necessary to kick-start a creative business venture. You will
deliberate how you can position and brand your creative enterprise
business in a fiercely competitive marketplace while gaining an
appreciation of creative and cultural policy.
You will examine business models, and will develop your skills in project management, copyright laws, fundraising and budgeting, pitching proposals, marketing and social media. You will also develop a secure
working knowledge of health and safety standards and the associated
legislations.
The business focus of this unit will complement and support your creative research and development work undertaken innUnit 2. Both units 1 and 2 work together to establish a solid foundation in order to inform and inspire students’ creative enterprise business models in Unit 3.
This unit will provide you with the opportunity to define your artistic ambitions by providing the necessary time and space to research and develop your creative ideas. You will position and contextualise your creative concept within a distinctive area of contemporary practice and will conduct case studies in order to identify and distinguish market competitors directly operating within your chosen field.
You will also cultivate your networking skills and start building a database of contacts as you start to engage with the industry. This unit serves as a precursor to your final creative enterprise business plan and will provide you with an opportunity to enter into a more formal dialogue of personal interrogation and diagnosis to identify ambitions within a specific field, and to develop the requisite professional skills necessary for progression into your chosen industry. This unit will ultimately culminate with the student defining your creative enterprise aspirations.
This unit requires you student to develop, formalise and present a sustainable creative enterprise business case. You will take control of your own professional development by independently initiating a feasibility study, which will support and inform an in-depth creative enterprise business plan. The business plan will outline all the budgetary, legal, marketing and health and safety requirements whilst also contextualising your own creative practice within the wider creative industries. On completion of the unit, you will have experienced business planning commensurate with both your own practice and that of other practicing artists within their specialised field. It is anticipated that you will be able to employ the knowledge and experience acquired from this unit to future projects in a professional and informed manner.